Velvet Insane rose from the ashes of the bands founder and guitarist Jesper Lindgren’s short-lived and intense career and with the death of a famous Swedish manager who tragically passed away at Nottingham Rock City. Distraught at his death but determined not to quit, Jesper decided to invest everything he had in a new musical direction. With passion for big choruses, melodies and riffs Jesper wrote and recorded demos of songs for a band that, in his eyes would be bigger than life itself. Like a bolt from the blue, Jesper came up with the band name “Velvet In Sane” (now Velvet Insane) during a day at work in the summer of 2013.
Former bass player Jesper Sandström heard that Lindgren had something going on and they talked about playing together. At the first rehearsal, Sandström brought along his friend Jonas Eriksson, who then played drums for the band, and the moment they struck the first chords together it became clear that something special was born.
More songs were written, more demos were recorded and in April 2014, Velvet In Sane went into ESTA Studios in Stockholm and recorded their first EP which was released on May 16 2014. That summer, Sandström moved from Östersund and therefore quitted the band.
A new line-up was made when Niklas Henriksson (bass) and Tobias Reimbertsson (drums) joined the band and in September 2015 Velvet In Sane recorded their official debut EP "Youth on Fire" which was released worldwide on October 25. Youth on Fire sparked an enormous interest in the band which led them to their first tour abroad, which took place in Australia in February 2015.
After releasing a few Ep’s and touring the world in countries like Spain, UK, Japan, USA and Croatia, the band released the self-titled debut album in February 2019 (recorded in 2016). Produced by Matti Alfonzetti (Skintrade) the album breathes of inspiration from the 70’s glam like Mott The Hopple, David Bowie, KISS etc.
When Henriksson and Reimbertsson left the band in 2018, a mutual friend to Lindgren and Eriksson joined the band for some single shows and recordings and since 2020 Ludvig Andersson is a full-time member in Velvet Insane.
With a new groove and a handful of inspiration, Velvet Insane headed to Stockholm in mars 2019 to record multiple singles at the respected studio Rixmixningsverket. This time, they had Tomas Eriksson (Kapia, Kapia Da Capo) as a producer. The recording-session led to well-known songs like “Time Will Tell” and “The Dance of Life”. Time Will Tell was a collaboration with the award-winning photojournalist Christoffer Hjalmarsson, who made the famous documentary “36 dagar på gatan” and Stockholms Stadsmission.
This was not the first time Velvet Insane was involved in charity-projects. Ever since 2012, Jesper Lindgren and Velvet Insane has arranged a charity-event in their hometown called “Stjärnfall”. It’s a mini festival where bands playing, and where all profit goes in full to an organization. So far, artists like Lisa Miskovsky, Kristin Amparo, Thomas Di Leva and Nicke Borg have performed and among organizations they’ve worked with you find Fatta, Kvinnojouren and BRIS etc.
In December 2019, the band released the hit single “A Brand New Start” featuring none other than legendary Bruce Kulick (KISS, Grand Funk Railroad) on guitar. Of course, this was a dream for everyone involved but as a lifelong fan of KISS something extra was in it for guitarist Jesper Lindgren:
”I think it’s amazing to be able to release a song together with one of my childhood idols. I’ve listened so much to KISS and Bruce is a phenomenal guitarist who has made big footprints in music and music history.”
Among the years, Velvet Insane has shared stage with several major Swedish bands like Crashdiet, Thundermother and Dregen (Backyard Babies and The Hellacopters). The latest tour took place in February 2020 when the band went across the sea and toured UK with, among others, English rock band JOANovARC. Here they performed in cities like Northampton, Hitchin Essex and Cardiff. Today, Velvet Insane is a 3-piece gang of rockers that reinvented glam rock by mixing the pop harmonies of the 70’s with the heavy sound of today. This Scandinavian outfit has been moving forward since their debut album and now they’re ready to deliver a swaggering statement.