Electric Boys, Prins Svart, Eclipse, Velvet Insane and Tiamat joins MTA Rocks! - Tour company MTA Production launches new label
MTA Production is one of Sweden's largest booking & production companies. For 20 years, the company has been best known for working with jazz, folk, pop and singer-songwriters. But the founders of the company come from the rock world themselves.
“MTA has always chosen the path with the heart. This time my heart claps a little extra for rock! This is what Hilda Sandgren, founder and creative director at MTA Production, tells us.
"I have played in bands that do electro-rock, rock, pop-punk and so personally I am more rock/punk than folk/jazz/song. I love all music that's done well. But honestly, my innermost music passion beats for rock, hard rock and electronica!”
MTA has previously worked some of the genre as they booked and helped the iconic rock band Tiamat when Lars Sköld, drummer in the band, also worked at MTA for many years.
"Lars and I have also been together for a long time, so Tiamat and their music and all the musicians connected to the band are part of our family. I have also sold and exhibited singer Johan Edlund's art in different places and in different contexts in the context of genres such as hard rock, metal and doom. I've always liked mixing genres and art!”
Other bands that will initially be included in MTA Rocks are Electric Boys, Prins Svart, Velvet Insane and Eclipse.
“Magnus Henriksson in Eclipse is my neighbor and friend, who has also played music with me. I have followed Eclipse through Magnus and for a long time felt that I could help the band in a good way. However, I have waited for the right opportunity to officially represent the band by also setting a context and legal framework for genre, networking and finding incentives for "why". There must always be a why.
MTA, or Music Theatre Art, has always been in motion from the start, always developed.
For almost 20 years we have arranged concerts and set up theatre productions, worked with events, produced tours all over the world, worked AT festivals, started and worked OUR OWN festivals, switched to digital concerts, etc. Within MTA there is a booking company that books concerts and tours, a music company and publisher that creates and manages content–live, digital and in hybrid form, and a communication agency that works with strategic PR and communication. MTA is also engaged for advice, mentoring and project management.
"We are constantly developing MTA and our roster, so I am open to new things. Always. The pandemic made it clear to me that the time has come for MTA to start working with other public audiences and organizers as well as with other genres where the production rate is generally very high," says Hilda.
We have worked at a slightly calmer and longer-term and slower pace before. Now it's a different time and a different view. Then I am also very interested in how digitalization will develop in even more genres than the ones we have most represented so far work. All this makes the "timing" perfect right now.
MTA Rocks komplett!
MTA Communication is part of MTA Production AB, a booking company and an agency for creative ideas in music, theatre and art.
Samtliga band är aktuella med nya släpp under 2021.
Electric Boys 30/4 – Ups!de Down samt premiär med en ny konsertfilm 14/5 Ups!de Down.
Prins Svart – Sanning/Makt 30/4.
Velvet Insane med Save The Noize 14/5.
Eclipse som är aktuella med nytt material under året.